I somehow found the time to revisit my downloaded research papers. I was traveling to Windsor from Toronto and had about 3 hours , actually 3 and half hours to play "catch-up-on-reading".
The ClueTrain manifesto is a real good read. The whole document consists of over 15 pages of matter and relates to markets and people. Signatories to this manifesto is overwhelming. Folks from Microsoft, Comcast, The Kelsey Group etc have endorsed the manifesto. The Full version can be found here.
My version of the manifesto. Download cluetrain.ppt .
(C)World rights granted to my manifesto. Rip it, print it, steal it, web it, mail it, post it. Move the message !!
Article is summed up by the following:
"Companies must become part of the community" in other words, know your employees/comminity.
"can still make money, as long as thats not the only thing on your mind". Money isn't everything.
This was very interesting read.
Posted by: George Mougtoussidis | November 08, 2004 at 10:45 AM