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December 22, 2005

Comments

Trevor Cook

I think its more than ethics or courtesy. If bloggers don't link than they are not helping to create conversations (oh I wish there was a better word it sounds so saturday morning and lame)they are just lecturing and taking a q&a at the end. That is what edelman's 'blog' looks like. God (aka big company CEO) pontificates at length and then happy audience members chime in with a comment ('wow, that was great Richard')or a question.
But that's not blogging that's the old top down stuff re-purposed as they say.
I think everyone - sorry a few people - have paid too much notice to Edelman because he is 'important'. We shouldn't be sychopantic to important people who blog, we should be expecting it.

Ephraim Cohen

I don't see a question of ethics here though I could see it as a courtesy. That said, as a regular blog reader but not blogger, linking is just good practice. It's no different than providing links to relevant areas when publishing an article online.

(yes, I was the one defending Richard Edelman but that's a different point).

/pd

Trevour/Ephraim ;

Like I said I am not in the PR business. But what I am failing to understand is that a top notch PR agency and highly Proflifed party like Edelman is not leading the charge with common courtesy.

Ephraim, its ok to defend, I bet you have your own reasons. I can't cast judegement on who is right or wrong. Rather, what is right and wrong !! :)-

Trevor Cook

Peter

I don't think there is any surprise here.
Edelman like other big PR conglomerates want to monetise social media by training their global armies of indentikit consultants to sell a blogging off-the-shelf product to clients.
Of course, lots of gullible companies will fall this and pay a lot of money for stuff that looks like the ghost of blogging.
Some PR bloggers gush about Edelman's bana posts - people like Steve Rubel.
Most just keep their moouths shut hoping that they might get on the cluetrain gravytrain. That's why PR bloggers aren't keen to rush to comment here, on Naked Conversations or my site.

Trevor Cook

PR bloggers should be getting angry and arguing for blogging that has some meat and substance. We should be saying this is not just another way for the multinationals to clip the ticket again. This has to be about change, otherwise PR will shrivel and die and a la Shel Israel we'll all end up busing tables.

Ephraim Cohen

I was reacting to specific comments about Edelman but I agree with the more general points made here and in other related blogs - 1) bloggers should link (not simply as a courtesy but becuase it's good practice for reasons others have cited); 2) blogging is one of many new types of conversations that are forcing PR to change.

To that end, PR is changing (or has already if you compare to just ten years ago) it's just that the majority of the industry hasn't internalized the changes. The question is not whether PR will be relevant. The question is how many truly qualified PR professionals will exist several years from now versus ones with skills sets that were last relevant in the 90s.

/pd

http://www.philgomes.com/blog/2005/12/shel-richard-outbound-linking-and.htm

trackpoint by /pd

/pd

another trackback point

/pd
http://www.ideagrove.com/blog/2005/12/richard-edelman-too-sexy-for-his-blog.html

/pd

http://trevorcook.typepad.com/weblog/2005/12/my_response_to_.html

trackback /pd

/pd

http://www.ideagrove.com/blog/2005/12/richard-edelman-too-sexy-for-his-blog.html

trackback /pd

/pd

trevour has more here

http://trevorcook.typepad.com/weblog/2005/12/does_edelman_ha.html

/pd

/pd

http://muchadoaboutwhatever.blogspot.com/2005/12/blog-post-that-uses-richard-edelman.html

another one

Felix Gerena

Interesting conversation. I agree with Ephraim. It is rather a matter of courtesy than ethics. It is like telling a bibliography when you write a book, so the reader can guide for himself, and it is opening your space to other blogs, and it is on keeping a relationship with the rest of the community, about avoiding isolation.

steven streight aka vaspers the grate

Hyperlinks add credibility and verifiability in a blog post.

I shudder and cringe when I see a blog that never embeds links in editorial content.

I also shun books that have no index, bibliography, or footnotes.

References and connections to substantiating external sources are what links are in the online realm.

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