Jeremy Wright, a corporate blogging consultant and the author of Blog Marketing, named three factors holding back a stronger corporate embrace of blogging:
"First, these things take time. It never happens as fast as we imagine. Second, the software tools are in many cases still too immature for enterprise use. And third, a clear ROI (return on investment) from blogging remains to be demonstrated."
As for Debbie Weil, also a blog consultant and the author of the forthcoming The Corporate Blogging Book, she stressed the psychological roadblocks to corporate blogging:
"Fear is the single most important thing holding corporate America back from embracing blogging. Fear of being open, fear of a two-way conversation, fear of not being able to control the message, fear of the time commitment."
My two cents worth, Corporations don't like to ;
- Air their dirty laundry in public.
- Don' t like direct confornations within the public eye
- Hate to lose control what they think is thier 'conversation'