Whats holding back Corporate Blogging

via :BlogRevolt

Two authors of business blogging books -- Jeremy Wright and Debbie Weil -- for their thoughts on this question:

Jeremy Wright, a corporate blogging consultant and the author of Blog Marketing, named three factors holding back a stronger corporate embrace of blogging:

"First, these things take time. It never happens as fast as we imagine. Second, the software tools are in many cases still too immature for enterprise use. And third, a clear ROI (return on investment) from blogging remains to be demonstrated."

As for Debbie Weil, also a blog consultant and the author of the forthcoming The Corporate Blogging Book, she stressed the psychological roadblocks to corporate blogging:

"Fear is the single most important thing holding corporate America back from embracing blogging. Fear of being open, fear of a two-way conversation, fear of not being able to control the message, fear of the time commitment."

My two cents worth, Corporations don't like to ;

1. Air their dirty laundry in public.
2. Don' t like direct confornations within the public eye
3. Hate to lose control what they think is thier 'conversation'

Comments

[Felix Gerena]

Thanks for the interesting link, Peter. I agree. Blogging is so cheap that reasons other than the economic ones, mainly power and its loss, are on the base of non-blogging attitudes.