Con'grats to Dave and Team for getting this round of funding. Technorati has been taking hard across the last 2 quarters. Systems outages, problems et al. This time around its $7 million. I think that this will b great going for them. After all blogosphere seems to have missed the start point for this series of funding. that is, the exclusive deal with Eldeman for data mining the blogosphere. Here's the strategy outline ;
"First, we are paying Technorati to fast track development of these additional language capabilities. These will be rolling out from July through September in a gradual fashion.
Second, this will be open to the entire blogosphere from Jan. 1, no matter whether we got French in July and Korean in September.
Third, we are trying to build a competitive advantage in having proprietary use of the product in those four to six months. But we are also conscious of the beta aspect of the Technorati French or Korean product. This walk before you run approach is familiar from your technology company playbook.
Fourth, we will be trying to figure out whether there is a global approach which encompasses local plus multi-local, to crisis management, brand marketing or corporate reputation.
Fifith, we hear you loud and clear on your view of our taking this proprietary. We will take your opinion seriously. "
Pretty darn clear , what --they Technorati is getting funding for and why it just may come out top dawg in the blogsearch catogory !! Vertical , niche market search tailored only for one vertical, that is PR research. I think thats pretty impressive !
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