Amazing Web Race: Final Route Web Riddle

"The riddle is going to be released to everyone on 11/11 at 1:11pm Eastern Time (6:11pm GMT), so it really will be a race against the clock to get on the leaderboard (at least to get in a top spot)." - so sez Niraj

The last time they played it become the biggest thread of converstation that I had ever seen. This time me wants to be a participant.