Steve actually gave a good conversation, with the scope limited to those in the PR, Advertising and other Marketing type of participate. I missed out the opportunity to ask him why Richard Eledman did not have comments enabled on his blog. This would off course lead to the answer it's enable ( yes, I'll concede, but point to note --the blog was initially launched with comment's disabled. So primary, the so called two way conversation was never enabled - in the first place !!
A classic example of this flaw can be noted in other blogs out there - like Dave Winer, Doc etc. They all have blogs (for the longest time ) with a "NO comment's" policy. Yeah, that sucked to be a thought leader in that playing zoneeh ? Say one thing , yet do something else !! It's like saying "We are Conversation enabler's. I'll talk and you shutup and listen" paradigm.
The issue here is Character blogs. Again, my bone to pick is --why not !! If there's a difference of opinion --then I am forced to ask myself to explain then how come Micro Persuasion i #52 vs Cute Overload! ;) on the Technorati's top 100. Cute Over Load is Postion #22 , thats twice as popluar oas Steve's blog !! But, CuteOver Load is not about products, not about characters --its about animals !! - yeah Pictures; of cuteness.
So there again, animals don't converse, they have no voice and in a way after being "posted" are totally inanimated characters on a blog--correct ??
So, why then are Character blogs not worthy of being good content and being a means to attact a community. After all, the Technorati ranking speaks for itself-- ok ok, that's just my opinion. :)-
I think in today's World, that Marketing and PR should step out of the sphere in terms of content strategies. Let a company blog or die with their own authentic voice or character. PR and Marketing should only be there as consultants on how to metering, metric build on goal averages , monitizatiion efforts and SEO advice type of thingy. In short, keep out of trying to control the message. We, the people wil take any message- not crafted messages. Genuine voices speak in genuine ways- be it in characters, in pictures or whatever. We'll decide what is good or bad.